It’s not hard to pay money and drive traffic – anyone can do that. But “traffic” alone won’t build your business. You need a partner who will drive the right traffic that leads to more customers and revenue.
You work too hard to deal with an agency that doesn’t get what you’re trying to build.
Are you struggling with bad paid search managers?
Too many agencies waste money, drive poor traffic, and give you the run-around
when you try to understand what they do or what they’re charging you for.
They aren’t on the same page.
They talk to you about impressions, clicks, CTR and CPCs rather than sales and leads. They don’t tie their work back to your growth, and don’t work to solve your problems and challenges.
Their explanations don’t make sense.
They answer your questions with canned phrases about proprietary methodology, but never speak to the heart of what you’re asking. You’re starting to suspect they don’t know what they’re talking about.
They don’t drive strategy.
They are order takers at best, and don’t work with you to create a strategy that supports your goals and clarifies next steps.
Reports don’t match your business goals.
You need reports and dashboards that give you real insight into what’s happening in the account. You’re stuck with reports that don’t drive action.
They’re MIA.
You’re not sure what they’re doing for you, and your calls and emails aren’t getting returned.